For the launch campaign of the Red Bull Yellow Edition, ARTHAT Studio created an interactive illustration wherein a vibrant city scape was depicted keeping in mind both the brand values as well as the visual identity of Red Bull. The sporty and energetic image camouflaged X cans of the Red Bull Yellow Edition, which people were encouraged to locate in order to win a free can of the drink, delivered to their address. The campaign worked to create a viral awareness, as well as commit the new product to the memory of the customers.