Following the success of the Red Bull Yellow Edition, ARTHAT Studio created an interactive illustration for the Red Bull Festival (Orange) Edition keeping in mind both the brand values as well as the visual identity of Red Bull. The sporty and energetic image camouflaged X cans of the Red Bull Orange Edition, which people were encouraged to locate in order to win Reliance Smart/Reliance Fresh Vouchers and a free can of the drink, delivered to their address. The campaign worked to create a viral awareness, as well as commit the new product to the memory of the customers.