ARTHAT Studio created the design of promotional posters of various dimensions for JSW Cement. The illustration of the visual was to depict the strength of many bulls to reflect the strength of the cement and also the brand values of ‘one cement, six strengths.’ The same content was to go on billboards, posters and various other formats for different surfaces. The posters were designed to suit all the formats without compromising on the clarity and aesthetics of the content.