Through an eye-catching outdoor campaign, ARTHAT Studio illustrated the brand’s essence, taking inspiration from handcrafted products. Hand-drawn illustrations were used to bring to life the Jaypore woman. While the finesse of the illustrations reiterated the promise of exemplary craft, the contemporary styling underlined the brand’s focus on fashion. Prints, patterns and textures representing some of the craftwork that Jaypore curates caught the attention and imagination of consumers.

WHAT

AD CAMPAIGN

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WHERE

MUMBAI​

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WHEN

2019